MURCIA, John Vianne. Internal Marketing Practices of Higher Education Institutions: Application of the Importance-Performance Analysis (IPA) Grid. Business and Organization Studies e-Journal, [S. l.], v. 1, n. 1, p. 72–93, 2023. Disponível em: https://ieesjournals.com/index.php/bosej/article/view/151. Acesso em: 23 dec. 2024.