ONGCOY, Reah May. Green Marketing Strategies as Predictors of Buying Intention Among the Generation Y Consumers. Pamulingan: KCAST Journal of Natural and Cultural Sciences, [S. l.], v. 1, n. 1, p. 117–130, 2025. Disponível em: https://ieesjournals.com/index.php/kcastjournal/article/view/247. Acesso em: 3 mar. 2026.