The Destination Attributes and Tourist Visit Intentions in Nature-Based Tourist Destinations

Abstract

This study had examined the link between destination attributes and tourist visit intent in Davao City's nature-based tourist destinations. Tourist choices for nature-based tourism in Davao City are assessed using indicators such as destination environment, novelty, and quality tourism experience. The likelihood of tourist visit intention was rated on a scale. The study employed a questionnaire in collecting data in a descriptive quantitative manner. Also, researchers utilized the mean, Pearson product-moment correlation, frequency, and percentage. This survey included 550 netizens. Most respondents are 30-39-year-old female professionals from Davao City, Davao Oriental, Dipolog, etc., called millennial tourists. The destination attributes that affect tourist choice to visit nature-based tourist destinations in Davao City were very high in the destination environment, novelty, and quality tourism experience. It implies that these attributes are essential factors tourists evaluate when visiting Davao City's nature-based attractions. Also, the tourist visit intention level was high, indicating that Davao City's local government unit is doing well in attracting potential tourists to its natural tourism spots. The results also show a significant relationship between destination attributes and tourist visit intention, implying that the higher the destination attributes, the higher the tourist visit intentions to Davao City's nature-based attraction.