Sports Tourism: Its Effect on Tourism Industry In Davao City

Abstract

This study aimed to determine the effect of the sports tourism industry in developing tourism in Davao City. This study employed quantitative research utilizing descriptive survey method. The statistical tools used were mean, ANOVA and T-test. An online survey through Google forms were utilized to distribute the survey questionnaires to the randomly selected sports tourism business industry representatives. The study shows that there is a very high effect of the sport tourism industry in the development of tourism in Davao City, particularly in terms of social, environmental, and economic aspects.  Further, using ANOVA and T-test, the results of the study shows that there is significant difference in the level of effectiveness of the sport tourism industry in the development of tourism in Davao City when analyzed according to their occupation and type of stakeholder, while there is none in terms of sex, age, marital status, and educational attainment. This implied that occupation and type of stakeholder are factors or determinants in creating differences in the perceptions on the effect of the sport tourism industry. Moreover, using average weighted mean. The very high level of effectiveness of the sports tourism industry in the development of tourism has practical implications on the continuous and sustainable sports activities to be held in Davao City. Effective sports tourism management would mean a good way to promote the city as a sports activity hub in the region and the whole country.