Gastro Tourism Motivation among Local Tourists In Davao Region

Abstract

Learning the motivation of visiting tourists would enhance the knowledge of the tourism industry businesses and provide preparations and services that would make their stay worthwhile and memorable. Hence, the study was conducted to determine gastro tourism motivations among local tourists in the Davao Region. Five hundred tourists were surveyed online using Google form, particularly those from Davao Region and outside Davao Region. The data gathered were treated using statistical tools with the likes Frequency Count, Percentage, Mean, Analysis of Variance (ANOVA), and t-Test. The findings of the study were as follows: Gastro tourism motivations among local tourists in Davao Region were very high in level, implying food as one of the attractions of tourism in every destination; and significant difference in the gastro tourism motivations among local tourists in Davao Region is evident when analyzed by sex. No significant difference was evident in terms of place of origin, occupation, the main purpose of visit, and age. The implication of the study concerns the specific information the hospitality industry business sector could learn about the visiting tourists so that they could enhance their services, particularly food preparations that would not only offer a unique and delicious taste but would represent the culture of the place as well to give the visitors authentic experience and a memorable one.