Accessibility Of Tourist Destination Among Millennial Tourist

Abstract

This study was conducted to determine the accessibility of millennial to tourist destinations. The proponents conducted a quantitative research. The instrument that the proponents used to conduct the survey was an adapted questionnaire. The research respondents of the study were 400 millennial tourists that ranging to 14-37 yrs. old in Davao International Airport. The statistical tool that was used in the study will be analyzed using Version 0.9 JASP (2018) which is free statistical software. Pearson Correlation Coefficient and Regression Analysis was done in the study with a confidence level of α=0.05. The study revealed that the accessibility of millennial to tourist destination was on point to what the study should show. Results also showed that there were ways the tourist destination can enhance on how to attract millennial to their location using satisfaction level.