Local Community Perception Towards Faith Tourism

Abstract

The research explored the local community perception towards faith tourism in Davao City. Qualitative method of research was used conducting an in-depth interview utilizing structured questions. The study was conducted within Davao City choosing 8 informants and from each sector of the society. the findings showed that informants regarded faith tourism as destination-oriented practice of faith and synonymous with religious tourism with the purpose of strengthening their faith through worship and expect God to bless such ordeal. Their perception on the importance of faith tourism concerns about the appearance of the faith tourism destination, wherein half of the informants considered it as secondary matter only while the other half considered it big deal because it affects the decisions of the pilgrims to visit the place. Some informants consider the history and character of the faith tourism destination as important while others consider the worship experience in the said faith tourism destination as the most important factor in faith tourism. Davao city is prepared already with the people’s support and government’s promotion. The implication of the study concerned about the support of the local government and the department of tourism concerning faith tourism such as its inclusion in promoting tourist spots in the Philippines as well as providing accessibility to the place as well as safety and security for the tourists.