Millennial Travel Motivations And Return Intention To Beaches In Pindasan, Mabini, Compostella Valley
Keywords:
Millennial, Travel Motivations, Return Intention, BeachesAbstract
This study was conducted to determine the Millennial Travel Motivation and Return Intention to Beaches in Pindasan Mabini Compostella Valley. The researchers employed quantitative research method and a researcher made survey questionnaire was used as data collection instrument. The instrument used in the study was validated by some experts from the faculty of College of Hospitality of Education in University of Mindanao. The research respondents of this study were 400 millennial Tourists from Beaches in Pindasan, Mabini, Compostella Valley. Average Weighted Mean was used to determine the Millenial Travel Motivation and Return Intention to Beaches in Pindasan Mabini Compostella Valley, while ANOVA determined the hypothesis of the study. Furthermore, findings revealed that there is no significant relationship between Travel Motivation and Return Intention when analyzed according to the profile of the respondents in terms of age and gender since Millennial Tourist still has revisit intention whether their motivation to travel decrease or increase.