The Effects of Local Tourist Food Consumption Value on Destination Image of Bigbang Park in Davao City

Abstract

This study explored how local tourist food consumption impacts the image of BigBang Park as a food destination in Davao City. The food image of a destination plays a key role in attracting visitors, and the study aimed to understand how tourists perceive the local food offerings at BigBang Park and how these perceptions influence their food choices. The researchers used a descriptive approach, collecting data through a survey distributed to 384 local tourists within BigBang Park. The study focused on how factors like age, education, and marital status might influence the consumption value of food, and differences between these groups were analyzed using Analysis of Variance (ANOVA). The findings showed a significant link between food consumption and the park's destination image. Tourists value taste, quality, health, price, and emotional connection to the food, which affects their decision to visit. Additionally, factors like social interaction, prestige, and the desire for unique, local experiences were also important reasons for the park's success as a food destination. These insights suggest that aligning food offerings with tourists' preferences is crucial for enhancing BigBang Park’s image as a culinary hotspot.