Tourist Attraction Preference and Travel Confidence Among Local Tourists During Pandemic In Davao City

Abstract

The Tourism Industry is one of the most affected by the Covid-19 pandemic impacting tourist attractions and tourist activity. This study aimed to examine the preferred tourist attractions during the pandemic in Davao City and determine the significant relationship between tourist preference and travel confidence. The study obtained a result that corresponds to the null hypothesis. Thus, entail no significant relationship between tourist attraction preference and travel confidence as it shows a low correlation. The findings' implications will have a significant enhancement to their overall tour and travel experience, as well as the availability of options from which to choose based on their interests and preferences, allowing for the development of more effective marketing strategies in destination management and local government. Apart from that, it will help people make decisions while traveling. It supplies tourists with crucial information on Davao City's most popular future destinations. On the other hand, local governments can assess the defects or distracting aspects of lesser-known destinations and plan and encourage development and promotional initiatives to enhance visitor numbers.