Customer’s Decision To Use Food Delivery

Abstract

The popularity of food service delivery was enhanced during the peak of the COVID-19 pandemic; after the pandemic, customers get the hang of it, wherein they were able to eat their favorite food at home. This study pursued the customer’s decision to use food delivery services, an adapted questionnaire revised to suit the context of the study was administered to the 306 respondents who are online food application users who are Residents of Davao City. The data underwent a treatment process statistically using Mean, t-Tet, and Analysis of Variance, wherein the result was analyzed and interpreted. The result of the study shows the following: the level of customers’ decision to make use of food delivery services is very high in level; the significant difference in the customers’ decision to use services that provide the delivery of the food is evident in terms of age and marital status and no significant difference in terms of sex and educational attainment. The implication to the food service delivery companies concerns about the appropriate preparation of food to be delivered from their workplace as well as appropriate training for the food service delivery personnel, particularly in the area of food handling that would leave an impression of classy and clean food packaging; also, having a well-groomed and clean appearance would sure encourage customers to order always.