Restaurant Image and Service Quality in Selected Table Service Restaurant

Abstract

The study was designed to determine restaurant image and the service quality in selected table service restaurants in Davao City. The study utilized descriptive correlation research design wherein questionnaires were distributed among 400 customers of table service restaurants in Davao City. Data were treated using Mean and Pearson r yielding a result as follows: The respondents very highly observed the image of table service restaurants having their own  distinct identity while declaring at the same time that they are very satisfied with  the service quality provided by the table service restaurants in Davao City. It is also concluded that the high level of restaurant image is significantly related to  service quality rendered by the respective table service restaurants in Davao  City. The implication of the study concerns about the importance of the total package of the table service restaurants not only its image, façade, interior  design and food quality but the location where customers can enjoy the view of  the surroundings giving them unforgettable experience.