Wellness Motivation of Healthy Restaurant Customer

Abstract

This study aims to determine the wellness motivation of healthy restaurant customers in Davao City in terms of healthy offerings/ healthy products, core restaurant attributes, perceived value, health concern, and emotional well-being. This study also tested if there are significant differences in the level of wellness motivation of healthy restaurant customers in Davao City when analyzed according to demographic profile. The researcher used the descriptive method and prepared a survey questionnaire as an instrument to gather pertinent data from respondents. Results revealed that the level of wellness motivation of healthy restaurant customers in Davao City was very high for a health concern, emotional health, and healthy offering/ healthy products. Moreover, an age variable leads to a significant difference in the wellness motivation of healthy restaurant customers. Based on these results, researchers recommend that the healthy restaurant in Davao City continue to offer healthy foods to customers because it's not hard for the restaurant to catch or impress customers to go to a healthy restaurant. After all, it's already in the desire of customers. They must improve their core restaurant attributes and perceived value to gain more profit. The healthy customers also should continue to dine in a healthy restaurant and eat or ordered healthy and to maintain their healthy lifestyles.