Tourists Satisfaction and Return Intention to Beaches in Island Garden City of Samal

Abstract

The travel industry is globally the fastest-growing sector with direct and indirect repercussions for cultural, social, and political indicators. Beaches specifically are a key driver of IGACOS’ economy and its competition in the Philippines’ economy. This study aims to determine the level of tourists’ satisfaction and return intention to beaches in the Island Garden City of Samal. Here we established qualitative research anchored on Guyonnard and Vacher's (2016) Beach Filling Theory, and Ajzen's (1991) theory of expected actions. To determine, we used a descriptive correlation research design. Research results show that tourists’ satisfaction and return intention are significantly associated. The results revealed that the level of tourists’ satisfaction indicates the attractions, qualities, and accommodations they perceive; and tourist satisfaction had a positive influence on return intention. Our results also made recommendations for tourism authorities and residents and travel companies to enhance tourist satisfaction and return intention during their visits.