Importance of Sustainable Wellness Destination Factors and Potential Tourists’ Behavioral Intentions Post Covid-19

Abstract

This study intends to determine the importance of sustainable wellness destination factors (supporting and resources, core wellness and attractors, destination policy and planning, and destination governance) and potential behavioral intentions in terms of perceived risk of tourists in visiting Davao City post covid-19 pandemic. A pilot study compromising 50 respondents was carried out before the final survey to ensure appropriateness. It follows a quantitative design which focuses on collecting and analyzing data. It was done through survey questioning that was conducted through online and the use of google forms disseminated to 384 respondents residing within and outside the community of Davao Region. Results indicated sustainable wellness tourism factors were perceived as extreme importance, the significant influence of perceived risk of tourists is high. Thus, tourists are moderately willing to experience wellness tourism in Davao City. This study recommends frequent cleaning and disinfections in any wellness destinations to guarantee safety. Moreover, offer a unique experience for the tourist while keeping the authenticity and distinctiveness of the place to have a more meaningful experience.