Social Responsibility Practices and Customer Satisfaction among Cooperatives in Davao del Sur

Abstract

This study was conducted to determine which domain in the social responsibility practices significantly influences customer satisfaction among cooperatives from selected municipalities in Davao del Sur, Philippines. The study used quantitative, non-experimental research design using the correlation technique. The respondents of the study were the 120 customers among six cooperatives determined using the stratified random sampling procedure. Mean, Pearson r, and Regression were used as statistical tools. Results showed that both social responsibility practices and customer satisfaction are at high levels. Data also showed that there is a significant relationship between social responsibility practices and customer satisfaction. Furthermore, in their singular capacities, ethical, legal, and philanthropic responsibilities can significantly influence customer satisfaction, and among these three domains, the ethical responsibility was found to be the best predictor of customer satisfaction. Recommendations were offered to improve ethical responsibility among cooperatives.