Tourist motivation and tourist satisfaction in Davao City tourist spots

Paper ID: Abstract-IEESCon-2023-026

Abstract

The tourism sector is highly significant in the economic landscape, and numerous nations are keen on exploring techniques to enhance tourism that can effectively cater to the needs of travelers. The objective of this study was to establish the correlation between tourist motivation and tourist satisfaction in the tourist destinations in Davao City. The assessment of tourist motivation and satisfaction was conducted by evaluating factors such as hospitality, attractiveness, accessibility, infrastructure, environment, and cost. This analysis aimed to understand the respondents' reason to travel and their degree of satisfaction, as well as identify areas for improvement. This study employed a quantitative research approach, specifically the descriptive correlation method, and utilized an adapted questionnaire. The respondents in this study refer to the visitors who visited various tourist destinations in Davao City. The statistical techniques employed in the analysis were the Mean and Pearson product-moment correlation. The study included a total of 551 participants, with the predominant demographic being males aged 20-29 who are unmarried. The levels of tourist motivation and tourist satisfaction were both assessed as quite high. According to this data, the environment is the primary driving element, whereas cost is the least influential factor. Implementing pricing parity for both Filipinos and international tourists will enhance tourist satisfaction. Providing education to local residents regarding the conservation and responsible utilization of natural resources, implementing measures to prevent excessive exploitation of natural resources, and promoting the adoption of proper waste management practices. This leads to a substantial correlation between tourist motivation and tourist satisfaction. The researchers propose that tourism destinations in Davao City have the potential to maintain exceptional standards in terms of the environment, attractions, hospitality, accessibility, infrastructure safety, security, and cost.