Preference-driven codesign for a massive multiplayer online role-playing game (MMORPG) for Digos City gamers

Abstract

The purpose of this study was to determine the gamers’ preference for massive multiplayer online role-playing games (MMORPG) of internet shops in Digos City. A descriptive-causative type of research was used to describe the five attributes and categories of massive multiplayer online role-playing games (MMORPG) by getting the utility of the combinations of attributes: theme, strategy, social interaction, weapon, and dynamics. It was found out that the average age of an MMORPG player aged 20.34 years, playing MMORPG in 6.08 hours, uses social media in an average of 6.82 hours, and spends an average of Php 68.07 for playing MMORPG. Besides, most of the respondents are males (58%), and almost all are single (94%). In terms of influence, gamers who did not influence playing were more dominant (56%) than those influenced by someone (44%). Conjoint analysis reveals that a game's dynamics is the most important attribute for the gamers' preference for MMORPG, followed by dynamics are the theme, social interaction and weapon, and strategy. The highest preference for MMORPG is a combination of battle-type themes, with upgraded weapons and played by the team, and the social interaction is present with a magical dynamic. Lastly, the age and influence of someone in playing MMORPG were significant predictors of gamers' utility for a massive multiplayer online role-playing game (MMORPG).