Discourse analysis of the vision, mission, and goals of the University of Mindanao and its four branches

Abstract

This study aimed to unveil the significant meaning of VMG and how it works in an institution. Specifically, the study aimed to reveal the deep and surface structures, and also its ideology, environmental influences, and strategic directions of the VMG of the University of Mindanao and its four (4) branches, namely: UM Digos, UM Bansalan, UM Tagum, and UM Main. The said philosophy deals with the lexical categories in terms of deep structure: the VP (verb phrase), NP (noun phrase), and Adj. (adjective). The surface structure reveals the actual presentation of the phrases in which nothing changed based on the original structure. Ideology reveals what the school believes in. This case shows that UM accepts students who wanted and have the freedom to enroll and study because they are democratized access. They want the students to explore and learn new things in this kind of institution. Environmental influence views as helping the students to grow or to progress. The university's VMG aims to develop the behavior, ability, skills, and knowledge of the students that can lead them to success that the institution can produce highly competent graduates not just locally but globally. Strategic directions show the institution's purpose and values in which these are the guidelines they need to follow. UM Digos' purpose is to provide a learning environment and produce graduates that can serve society. UM Bansalan's purpose is to provide an environment with the support of an academic organization. UM Tagum's purpose is to provide services that are suitable to the needs of their students. The values of these institutions are responsiveness in which students can respond quickly and be innovative. It could respond quickly and be innovative in which it could help students create new things and methods and apply them in the workplace.