Consumer's Attitude and Eco-friendly Products among Selected Vegetable Suppliers in Panabo City Supermarket

Abstract

This study aimed to determine the relationship between consumer’s attitude as independent variable and eco-friendly products as dependent variable among selected vegetable suppliers in Panabo City supermarket. This study used adapted questionnaire and universal sampling technique. The statistical tools used were weighted mean and Pearson-r, and a quantitative descriptive correlational design was employed. The researchers found out that the overall mean in consumer’s attitude is 4.52, indicating a high level, while the eco-friendly products mean is 4.62, also indicates high level. The r-value is 0.569 and the p-value is 0.000, thus the null hypothesis (Ho) was rejected since the p-value is less than 0.05. It means that there is a significant relationship between consumer’s attitude and eco-friendly products among selected vegetable suppliers in Panabo City supermarket.